01
Campaign Direction
Full creative direction for a 12-frame visual campaign. Concept, palette, prompts, grid layout, captions, distribution strategy. From brief to final assets.
Starts at $X,XXX
AI Creative Director
Crafting visual campaigns
for beauty & lifestyle brands.
I design AI-generated campaigns and content formats for international beauty brands and Israeli boutique labels. From concept to final grid.
For Brands
Three ways to work together.
02
Visual Identity Refresh
Repositioning your brand's visual language for the AI-generated content era. Mood boards, prompt libraries, brand-locked aesthetic systems.
Starts at $X,XXX
03
Format Development
Custom recurring content formats your team can run internally. I design the system, your team executes.
Starts at $X,XXX
“I don't make one-off images.
I design visual languages.”
For Creators
Learn the method
that builds the work.
Online Course
The AI Campaign Method
- —Build campaigns that get brands to DM you
- —Master Flow, prompts, and visual language
- —Develop your own format — not just one-off content
- —From creator to creative director
12 modules. 6 weeks. Live cohort + community.
“I built my own portfolio doing this. Now I'm teaching others.”
Get notified when the next cohort opens
About
I'm Shir Lia, an AI creative director based in Israel. I design visual campaigns and content formats for beauty and lifestyle brands.
My work blends editorial photography sensibilities with generative AI tools. I've designed speculative campaigns for The Skinny Confidential, Rhode, and Olaplex — campaigns that have caught the attention of brand teams and brought clients to my door.
I take on a limited number of clients each quarter. If you're a brand interested in working together, or a creator who wants to learn the method — start here.