01
Campaign Direction
Full creative direction for a 12-frame visual campaign. Concept, palette, prompts, grid layout, captions, distribution strategy. From brief to final assets.
AI Creative Director
Crafting visual campaigns
for beauty & lifestyle brands.
I design AI-generated campaigns, landing pages, branding, and content formats for international beauty brands and Israeli boutique labels. From concept to final grid, including photography editing and full marketing direction.
For Brands
Six ways to work together.
02
Branding & Visual Identity
New brand systems or a full refresh: logo direction, color and typography, look-and-feel, and a visual language that works across digital and print.
03
Landing Pages & Concepts
High-converting landing pages and campaign concepts designed as one cohesive visual world. From first scroll to final CTA.
04
Format Development
Custom recurring content formats your team can run internally. I design the system, your team executes.
05
Full Marketing Direction
End-to-end marketing creative for launches, drops, and always-on campaigns. Social, digital, OOH, and email as one visual strategy.
06
Photo Editing & Retouching
Editorial-grade image editing, retouching, and compositing for campaigns, lookbooks, and product galleries.
“I don't make one-off images.
I design visual languages.”
For Creators
Learn the method
that builds the work.
Online Course
The AI Campaign Method
- —Build campaigns that get brands to DM you
- —Master Flow, prompts, and visual language
- —Develop your own format — not just one-off content
- —From creator to creative director
12 modules. 6 weeks. Live cohort + community.
“I built my own portfolio doing this. Now I'm teaching others.”
Get notified when the next cohort opens
About
I'm Shir Lia, an AI creative director based in Israel. I design visual campaigns, landing pages, branding, and content formats for beauty and lifestyle brands.
My work blends editorial photography sensibilities with generative AI tools. I've designed speculative campaigns for The Skinny Confidential, Rhode, and Olaplex — campaigns that have caught the attention of brand teams and brought clients to my door.
I take on a limited number of clients each quarter. If you're a brand interested in working together, or a creator who wants to learn the method — start here.
Selected Clients
Companies I've Worked With
